Search engine optimisation (SEO) is the practice of controlling a web page (via onsite and offsite techniques) so that it appears in a higher position within a search engine website's results listings.
It specifically relates to the natural listings that appear (commonly referred to as organic listings), which are the results shown after a user has entered their chosen key words into a search engine (i.e. Google, Yahoo! or MSN).
These results are based on the search engine's algorithm and are not influenced by paid adverts often seen on the right-hand side of the same page. Organic listings are free, with the results shown being ranked by a variety of different factors.
Forwest specialise in optimising web pages to make them appear in a higher position within the search engine results pages (SERP).
Forwest can design a new website adding all our SEO methods into the design and making sure that your site is optimised as standard. All aspects of the design can be chosen to help your site gain rankings in the search engines.
If you already have an existing site and you are happy with the design but have found that it does not appear as often or as high in the search engines as you would like, Forwest can optimise the code behind your existing site, leaving the layout as intended.
All of the strategies applied by Forwest to improve web page results in the search engines are in strict accordance with guidelines set out by the major search engines. All of the methods used are ethical and do not seek to deceive the search engines by using 'black hat' techniques.
Please view our article explaining SEO for more information about what SEO involves.
Offering small businesses and individual users the opportunity to have their own website on the internet, our 'starter websites' are available for only £150.
To find out more and to see an example of the type of site offered, view our example starter website page.