Pay per click advertising
Paid listings, commonly referred to as "Pay per click" are adverts that appear in an allocated space on search engines and other popular web sites.
The adverts are usually ranked in order of how much the advertiser is willing to pay per click, and also the relevancy of the content contained within the advert. A headline and short description is chosen by the advertiser, and when clicked the viewer is directed to the relevant page within the advertiser's web site.
This type of advertising is a quick and easy solution for driving some traffic to your site. There is an additional benefit of building brand recognition for your business and products even if the advert shown is not clicked.
Sponsored links
Most search engines place sponsored adverts on the results pages of a search query. These adverts typically appear grouped on the right-hand side of the page or exclusively at the top.
Banner advertising
Many popular web sites set aside space on their pages for advertising. These sites can get a lot of viewers, and if the appropriate sites are targeted the click through rate can be more than satisfactory.
Forwest Media can create and monitor a range of "Pay per click" advertising campaigns based on your most relevant keywords and your chosen budget.
